Hi, I'm Joe.
I'm an intern product manager at a Sydney tech startup, and a student at the University of Sydney.
I like building the thing, not just writing the spec for it. Every project on this site started with a problem that I or the people around me actually had. I used AI, mostly Claude Code, to take each one from an idea to something real people use.
That's meant a free-food finder that reads about 115 websites every morning, a to-do list my friends use to keep each other going, and a trail of murder mysteries I play with my girlfriend. It's also meant scheduling 47 classmates across 23 classes, then collecting 267 audience responses to see whether it worked.
Building this way has shown me the parts of product work I enjoy most: understanding who something is for, deciding what to leave out, and checking whether it actually helped.
Get in touch
- Location
- Sydney, Australia
- Phone
- +61 414 334 864
- joseph-hoffmann